The ASGE’s Recognized Industry Associate (ARIA) seal is a prestigious recognition of an industry sales and marketing professional's exposure and learning in the field of gastroenterology. The ASGE Open ARIA program creates a common language and a shared understanding for improved communication and more successful dialogue between clinicians and industry representatives. This program provides an overview of basic GI Anatomy and physiology, including commonly encountered GI diseases and their endoscopic findings. Attendees will learn through interactive panel discussions and hands-on experience introducing basic endoscopic techniques.